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Content creationClaude

🎠 The carousel generator: a month in one sitting

Carousels are the highest-save format on Instagram — saves signal value, and value gets distributed. This guide sets up a reusable carousel generator (a saved Claude project prompt), then uses it to batch a month of on-brand carousels in one sitting.

Part 1: Build the generator (once)

Create a Claude Project (or one saved mega-prompt) with these standing instructions:

You are my Instagram carousel writer. My business: [what, for whom]. Voice: [plain-spoken, expert-but-friendly]. My visual template: [slide layout, brand colors, font feel — from my brand kit]. Every carousel follows this structure: - SLIDE 1 (HOOK): a bold claim, question, or pain point. Max 12 words. Must work as a standalone post. - SLIDES 2-7 (VALUE): one idea per slide, max 25 words each, each slide earns the swipe to the next. - SLIDE 8 (PAYOFF): the summary or the "so what." - SLIDE 9 (CTA): one action — save, follow, or [my offer]. Also output: caption (2-3 sentences + a question), and alt-text for accessibility. When I give you a topic, ask nothing — just produce the full carousel in this format.

Part 2: The monthly batch (4 prompts)

  1. Topics: "Generate 20 carousel topics my audience would save, based on my pillars [list]. Rank by likely saves." Pick 10.
  2. Drafts: "Produce carousels for topics 1-5." Then 6-10. (Batches of five keep quality up.)
  3. The edit pass: "Review carousel #3's slides for swipe momentum — which slide would people drop off on, and how do we fix it?"
  4. The design handoff: "Format all 10 as a table: slide #, text, image/visual note — ready to paste into my Canva template."

Design time: with a locked template (brand kit guide), each carousel is 10-15 minutes of paste-and-adjust. Ten carousels ≈ one evening.

What makes carousels perform

Slide 1 is 80% of the result — it's the only slide most people see. Write 3 hook options per carousel and pick the one that would stop you. And end every carousel one slide earlier than feels complete; slightly-too-short gets re-read, slightly-too-long gets abandoned.

Recycle winners quarterly. Your best-saving carousel from January, re-designed with a fresh hook in April, will usually win again — new followers never saw it, old followers forgot it.

Want this done for you?

We set up these exact systems for businesses like yours. One call, honest scope, no pressure.

Start your project