Social Media Services
The 5 M's of Massin Systems Social Media!!
Metrics
Message
Medium
Make
Maximize
-We help you do Social Media Better! Contact us!
Message
Is your brand more than just another one of the same? How do you differentiate your company from others on social media?
What messages do your customer need to hear?
What does your brand stand for?
Metrics
Are your Social media postings having an effect? Do you look at your metrics? Do you have goal for where your metrics should be?
Make
Video is the top performing media in social media. Are you producing high quality on message videos?
Are you putting out images? People, places and products?
Medium
Which Social Platforms are you using? Facebook and YouTube are the most widely used! Should you be on linkedIN? Twitter?Instagram?
What is your advertising budget, do you plan for paid for social media ads?
Maximize
Make the most of what your doing! Engage with your audience. If your posting then make sure your responding to comments. Lower the engagement the higher your comments should be.
Ask other companies to follow you, all your friends and family should be networked. This will help you max out your connects!
Rewards for sharing posts are a great way to get your audience to expand! This is a great way to maximize your Social Media Investment.
Paid media ad campaign will help you! If you have the budget.
Maintaining a presence is a top priority!
Better to do quality then quantity!
Do you have a Content Calendar ? 2-3 times per week is recommended, however not required depending on your plan.
Determine your content your capable of making, what ever is doable for your business. tip of week? plan a series of videos? keep it fresh and authentic! Automate your posts ahead of time. Schedule your posts. Have it ready! Are you using hoot-suite?
Do you have a playbook of posts ready to go? We can help you create this!
Generate New Leads
Build Loyalty
Convert your Last User
Contact us for help with any of these topics... We would love to have a conversation with you...
Is your brand more than just another one of the same? How do you differentiate your company from others on social media?
What messages do your customer need to hear?
What does your brand stand for?
Metrics
Are your Social media postings having an effect? Do you look at your metrics? Do you have goal for where your metrics should be?
Make
Video is the top performing media in social media. Are you producing high quality on message videos?
Are you putting out images? People, places and products?
Medium
Which Social Platforms are you using? Facebook and YouTube are the most widely used! Should you be on linkedIN? Twitter?Instagram?
What is your advertising budget, do you plan for paid for social media ads?
Maximize
Make the most of what your doing! Engage with your audience. If your posting then make sure your responding to comments. Lower the engagement the higher your comments should be.
Ask other companies to follow you, all your friends and family should be networked. This will help you max out your connects!
Rewards for sharing posts are a great way to get your audience to expand! This is a great way to maximize your Social Media Investment.
Paid media ad campaign will help you! If you have the budget.
Maintaining a presence is a top priority!
Better to do quality then quantity!
Do you have a Content Calendar ? 2-3 times per week is recommended, however not required depending on your plan.
Determine your content your capable of making, what ever is doable for your business. tip of week? plan a series of videos? keep it fresh and authentic! Automate your posts ahead of time. Schedule your posts. Have it ready! Are you using hoot-suite?
Do you have a playbook of posts ready to go? We can help you create this!
Generate New Leads
Build Loyalty
Convert your Last User
Contact us for help with any of these topics... We would love to have a conversation with you...
Developing a social media strategy is crucial for achieving your business goals on platforms like Facebook, Twitter, and Instagram. To create a successful plan, you need to first determine your objectives, such as increasing brand recognition, building a loyal following, or driving traffic to your website. You should also consider whether you will handle your social media efforts in-house or outsource them, and choose one or two platforms that you are already comfortable with.
When it comes to posting content, it's important to be consistent and diversify your media types, such as images, text, audio, and video. Analyze your audience's preferences and track your progress to continually optimize your strategy. Finally, be sure to engage with your followers and listen to their feedback to build a strong relationship and improve your services. By following these steps, you can create an effective social media strategy that drives success for your business.
HOW TO DEVELOP A SOCIAL MEDIA STRATEGY?
I’m sure you have heard the saying, “Failing to plan is planning to fail?”
This statement holds true especially to social media. In order to establish a following and convert them into buyers, we need to achieve a definite social media strategy.
HERE ARE SEVEN QUESTIONS YOU NEED TO ANSWER BEFORE CREATING YOUR SOCIAL MEDIA STRATEGY.Preparing in advance will save you a great deal of wasted time and unproductive effort. Consequently, understanding the “why” is going to help you to come up with a plan designed to direct you to the finish line.
Do you want to create brand recognition?
Do you wish to build a loyal following?
Do you need to drive more traffic to your website?
Do you want to drive more visitors to your online store?
Do you need to advertise the events you’ll be attending or hosting?
Do you desire to interact with your clients?
ARE YOU CONSIDERING OUTSOURCING YOUR SOCIAL MEDIA PROJECTS OR ARE YOU GOING TO BE PERFORMING THE WORK YOURSELF?
This is a crucial question to answer.
You’ll need to determine exactly how much time can be dedicated to the project.
In case you’re most likely to do all the work yourself, you might even consider simply using one social media platform. It’s the one social media strategy that I support! You’ll want to master a social media strategy that creates a following and generates leads on one platform instead of randomly using all.
It might sound like a wonderful idea to share your business on all social media platforms but you will be wasting your time.
There is no way you are going to be able to productively do what’s necessary to attain your goals. Without a doubt, you might possibly be able to publish an image of your product or services on various sites, but what will that get you?
JUST HOW MANY SOCIAL MEDIA PAGES SHOULD YOU HAVE?
Answering the question above is going to help you with your social media strategy. You should consider using either one or two social media platforms if you’ll be the one doing all the work.
Pick platforms you’re already experienced with and regularly use on a daily basis.
In case you are already comfortable with a platform, you won’t have to waste time learning how to use that specific platform.
PROBABLY THE BEST SOCIAL MEDIA PLATFORMS FOR YOUR BUSINESS
Probably the best social media platform for any small business is going to be the ones you frequently visit, where you find influencers in your industry and above all where your target market hangs out. If you really enjoy spending time on particular sites, much more than likely the target audience you’re attempting to attract will love the same networks that you do.
Another significant point is to pick a network you really enjoy spending time on. In case you don’t love a platform, you won’t put in the effort necessary to achieve your goals.
HOW FREQUENTLY SHOULD I POST NEW CONTENT
Writing content is important to stand out online. I hope that you by now have either a blog for your business or at least share your business content on a social media platform. If not, you are missing out on opportunities to share content with people trying to find you and your business!
You will be able to take the content material you create for your blog and share it on your social pages. I recommend all my clients to at least post daily on most platforms. On sites such as Twitter or Facebook 2-5 times a day is an excellent starting point.
Consequently, your audience is going to be on social media during the day. By posting throughout the day you are going to have an even better chance of reaching more individuals.
WHAT TYPE OF CONTENT SHOULD YOU POST
You are going to have to alternate sharing images, text, audio or video. I personally recommend having half your content be video, 25% visual, 15% audio, and 10% text.
However, the most effective answer to this question is actually whatever your audience enjoys the most. Likewise, this tends to take some time to figure out. That is why it’s so important to consistently post content across all social pages and evaluate which are gaining the most engagement.
Similarly, keep a watch on the trends and what your competitors are doing. In time, you will start to see what content is the most engaging for your audience.
Whenever you discover what your audience likes, produce more of that type of content.
JUST HOW CAN I CONVERT FOLLOWERS INTO CUSTOMERS
The secret is to create relationships with them. People spend money on things they love and trust. Therefore, take the time to allow your audience to get to find out you and grow their trust. Once you have their trust you are going to have a simpler time to convert them into clients. Keep in mind this won’t happen overnight. You are going to need to remain consistent with your efforts.
HOW CAN I KNOW IF MY EFFORTS ARE ACTUALLY PAYING OFF
You can examine your efforts using Google Analytics, and analytics on each social platform.
Most social media platforms give you access to analytics, especially for business accounts. It’s important to take a look at the statistics. Analyze what content was the most successful in terms of click-through rate, conversion, and actual sales. You don’t want to waste time content strategies that did produce results.
CONCLUSION:
Now that you understand the importance of creating a social media marketing strategy, it's time to put your plan into action. Don't try to do too much or spread yourself thin by trying to cover all social media platforms. Instead, focus on the platforms that your target audience uses most frequently and where you can have the most impact.
Take the time to carefully consider the questions outlined above and write out a monthly social media marketing plan that includes the platforms you want to use. Monitor your progress and adjust your strategy as needed. By analyzing your results and setting new goals on a monthly basis, you can continue to grow your market and convert more of your followers into customers.
If you need additional help with your social media strategy, consider working with a professional. I am currently accepting a limited number of clients for the first quarter of the year and would be happy to work with you to define a strategy that meets your business objectives. Let's work together to make your social media efforts a success in the coming year.
When it comes to posting content, it's important to be consistent and diversify your media types, such as images, text, audio, and video. Analyze your audience's preferences and track your progress to continually optimize your strategy. Finally, be sure to engage with your followers and listen to their feedback to build a strong relationship and improve your services. By following these steps, you can create an effective social media strategy that drives success for your business.
HOW TO DEVELOP A SOCIAL MEDIA STRATEGY?
I’m sure you have heard the saying, “Failing to plan is planning to fail?”
This statement holds true especially to social media. In order to establish a following and convert them into buyers, we need to achieve a definite social media strategy.
HERE ARE SEVEN QUESTIONS YOU NEED TO ANSWER BEFORE CREATING YOUR SOCIAL MEDIA STRATEGY.Preparing in advance will save you a great deal of wasted time and unproductive effort. Consequently, understanding the “why” is going to help you to come up with a plan designed to direct you to the finish line.
Do you want to create brand recognition?
Do you wish to build a loyal following?
Do you need to drive more traffic to your website?
Do you want to drive more visitors to your online store?
Do you need to advertise the events you’ll be attending or hosting?
Do you desire to interact with your clients?
ARE YOU CONSIDERING OUTSOURCING YOUR SOCIAL MEDIA PROJECTS OR ARE YOU GOING TO BE PERFORMING THE WORK YOURSELF?
This is a crucial question to answer.
You’ll need to determine exactly how much time can be dedicated to the project.
In case you’re most likely to do all the work yourself, you might even consider simply using one social media platform. It’s the one social media strategy that I support! You’ll want to master a social media strategy that creates a following and generates leads on one platform instead of randomly using all.
It might sound like a wonderful idea to share your business on all social media platforms but you will be wasting your time.
There is no way you are going to be able to productively do what’s necessary to attain your goals. Without a doubt, you might possibly be able to publish an image of your product or services on various sites, but what will that get you?
JUST HOW MANY SOCIAL MEDIA PAGES SHOULD YOU HAVE?
Answering the question above is going to help you with your social media strategy. You should consider using either one or two social media platforms if you’ll be the one doing all the work.
Pick platforms you’re already experienced with and regularly use on a daily basis.
In case you are already comfortable with a platform, you won’t have to waste time learning how to use that specific platform.
PROBABLY THE BEST SOCIAL MEDIA PLATFORMS FOR YOUR BUSINESS
Probably the best social media platform for any small business is going to be the ones you frequently visit, where you find influencers in your industry and above all where your target market hangs out. If you really enjoy spending time on particular sites, much more than likely the target audience you’re attempting to attract will love the same networks that you do.
Another significant point is to pick a network you really enjoy spending time on. In case you don’t love a platform, you won’t put in the effort necessary to achieve your goals.
HOW FREQUENTLY SHOULD I POST NEW CONTENT
Writing content is important to stand out online. I hope that you by now have either a blog for your business or at least share your business content on a social media platform. If not, you are missing out on opportunities to share content with people trying to find you and your business!
You will be able to take the content material you create for your blog and share it on your social pages. I recommend all my clients to at least post daily on most platforms. On sites such as Twitter or Facebook 2-5 times a day is an excellent starting point.
Consequently, your audience is going to be on social media during the day. By posting throughout the day you are going to have an even better chance of reaching more individuals.
WHAT TYPE OF CONTENT SHOULD YOU POST
You are going to have to alternate sharing images, text, audio or video. I personally recommend having half your content be video, 25% visual, 15% audio, and 10% text.
However, the most effective answer to this question is actually whatever your audience enjoys the most. Likewise, this tends to take some time to figure out. That is why it’s so important to consistently post content across all social pages and evaluate which are gaining the most engagement.
Similarly, keep a watch on the trends and what your competitors are doing. In time, you will start to see what content is the most engaging for your audience.
Whenever you discover what your audience likes, produce more of that type of content.
JUST HOW CAN I CONVERT FOLLOWERS INTO CUSTOMERS
The secret is to create relationships with them. People spend money on things they love and trust. Therefore, take the time to allow your audience to get to find out you and grow their trust. Once you have their trust you are going to have a simpler time to convert them into clients. Keep in mind this won’t happen overnight. You are going to need to remain consistent with your efforts.
HOW CAN I KNOW IF MY EFFORTS ARE ACTUALLY PAYING OFF
You can examine your efforts using Google Analytics, and analytics on each social platform.
Most social media platforms give you access to analytics, especially for business accounts. It’s important to take a look at the statistics. Analyze what content was the most successful in terms of click-through rate, conversion, and actual sales. You don’t want to waste time content strategies that did produce results.
CONCLUSION:
Now that you understand the importance of creating a social media marketing strategy, it's time to put your plan into action. Don't try to do too much or spread yourself thin by trying to cover all social media platforms. Instead, focus on the platforms that your target audience uses most frequently and where you can have the most impact.
Take the time to carefully consider the questions outlined above and write out a monthly social media marketing plan that includes the platforms you want to use. Monitor your progress and adjust your strategy as needed. By analyzing your results and setting new goals on a monthly basis, you can continue to grow your market and convert more of your followers into customers.
If you need additional help with your social media strategy, consider working with a professional. I am currently accepting a limited number of clients for the first quarter of the year and would be happy to work with you to define a strategy that meets your business objectives. Let's work together to make your social media efforts a success in the coming year.