Search engine optimization (SEO) is the process of improving the visibility and ranking of a website or web page in search engine results.
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This is done through various tactics that increase the quality and quantity of website traffic, such as improving the website's relevance for specific keywords and making it more accessible to search engines. SEO does not include paid placements or direct traffic and is focused on improving unpaid results.

​By implementing effective SEO strategies, a website can improve its ranking in search engine results and attract more organic traffic.
Optimizing a website involves a variety of strategies to improve its relevance for specific keywords and make it more accessible to search engines. This may include editing the website's content, adding new content, and modifying HTML and associated coding. Another important SEO tactic is promoting the website to increase the number of inbound links, or backlinks. By implementing these strategies, a website can improve its search engine rankings and attract more organic traffic.
Incorporating frequently searched keywords into your content can help increase traffic to your site by making it more relevant to a wider range of search queries. Updating your content regularly can also help attract search engines to crawl your site more frequently, giving your site more weight in search rankings. Adding relevant keywords to your web page's metadata, such as the title tag and meta description, can improve the relevancy of your site's search listings and increase traffic. Using URL canonicalization techniques, such as the canonical link element or 301 redirects, can help ensure that all links to different versions of your URL are counted towards your page's link popularity score.
We offer complimentary SEO evaluations and would be happy to discuss this topic with you in more detail. Contact us to schedule a meeting and learn more about how we can help optimize your website's search engine ranking and drive more organic traffic to your business.