Massin SystemsGetting startedMulti-tool
✍️ Write prompts that actually work
The difference between a useless answer and a great one is almost never the AI — it's the prompt. Here's the 5-part formula we use on client work every day, with a before and after.
The 5-part formula
- Role — who the AI should act as. "You are an experienced small-business marketing consultant."
- Context — your situation. Business, audience, constraint, goal.
- Task — one specific job. Not "help with marketing," but "write 5 subject lines for this sale email."
- Format — what the output should look like: list, table, word count, tone.
- Quality bar — examples of what good looks like, or what to avoid.
Before and after
Before: "Write a Facebook post about our sale."
After:
You are a social media copywriter for local businesses. I own a hardware store in central Nebraska; customers are farmers, ranchers, and DIY homeowners who value straight talk. Write 3 Facebook post options announcing 20% off power tools this Saturday only. Each under 60 words, one clear call to action, no hashtags, no exclamation-point pileups. Avoid sounding like a corporate chain.
Three upgrades that fix most bad results
1. Ask it to interview you first
Before you answer, ask me up to 5 questions that would make your answer significantly better. Then wait for my replies.
2. Ask for options, not one answer
Three versions beats one. You'll usually combine two of them.
3. Iterate instead of restarting
"Make option 2 shorter and friendlier" gets better results than rewriting the prompt from scratch. Treat it like a conversation with a contractor, not a slot machine.
Save your winners. When a prompt works, save it in a note titled "Prompt library." A dozen saved prompts is a real business asset.
Want this done for you?
We set up these exact systems for businesses like yours. One call, honest scope, no pressure.