Design & visualsClaude

🖥️ Write website copy that converts

Most business websites describe the business. The ones that convert describe the customer's problem, then prove they can fix it. We write sites for a living — here's the page-by-page system, with prompts.

The rule behind everything

Every section answers one visitor question, in this order: What is this? Is it for me? Can I trust them? What do I do next? Write to those four questions and you can't go far wrong.

Homepage: the 5-second test

You are a conversion copywriter. My business: [what, where, for whom]. What visitors want most: [the #1 thing]. Write 5 homepage headline + subheadline pairs. Rules: a stranger must understand what we do in 5 seconds, lead with the customer's outcome not our name, no puns, no "Welcome to." Then recommend which one you'd ship and why.

Service pages: one per service

Don't cram everything on one page — one service, one page, one goal. Structure each the same way:

Write a service page for [service]. Structure: 1. Headline: the outcome the customer gets 2. The problem paragraph: what it's like dealing with this without us (specific, not dramatic) 3. How it works: 3 simple steps from "call us" to "done" 4. Why us: [paste your real differentiators — years, reviews, guarantees] 5. FAQ: the 4 questions people actually ask before buying [paste them] 6. One call to action, repeated after sections 1, 4, and 5 Plain-spoken tone. Grade 7 reading level. No filler sentences.

Calls to action: one job per page

"Learn more" is where clicks go to die. Be specific and low-friction: "Get a free quote," "Call us today," "See our work." One primary CTA per page, repeated — not five different ones competing.

The trust layer

Sprinkle proof near every CTA: review snippets (real ones, with permission), years in business, photos of actual work, guarantees. Ask AI: "Here's my page — where would a skeptical visitor hesitate, and what proof should sit at each of those points?"

Read it like a stranger: paste your finished page back in and ask: "You've never heard of us. What's confusing, what's unconvincing, and where would you stop reading?" The answers are your edit list.

Want this done for you?

We set up these exact systems for businesses like yours. One call, honest scope, no pressure.

Start your project