Massin SystemsMarketing & adsMulti-tool
📍 The AI marketing playbook for local businesses
Local marketing isn't about going viral — it's about being the business people think of first in your town. This is a weekly AI-assisted routine that takes about 90 minutes total.
The weekly routine
Monday — 20 min: reviews
Reply to every new review, good or bad. AI drafts, you approve:
Draft replies to these customer reviews for my [type] business. Positive ones: warm, specific, 2-3 sentences, no copy-paste feel. Negative ones: calm, take responsibility where fair, move the conversation offline with a phone number. Never argue. Reviews: [paste]
Wednesday — 30 min: content
One helpful post and one human post (behind the scenes, staff, local shout-out). Pull from your content engine if you have one — that guide is here.
Friday — 20 min: the follow-up pass
Write a short, friendly follow-up message for customers who [got a quote but didn't book / haven't visited in 6+ months]. No pressure, one genuine reason to come back (new stock, seasonal service, a tip). Under 60 words, sounds like a neighbor, not a company.
Monthly — 20 min: one offer
Help me design one simple monthly offer for [business]. Constraints: must not devalue my main service, easy to explain in one sentence, trackable (code word or coupon). Give me 5 options with the one-sentence pitch for each.
Where the leads actually come from
For most local businesses it's, in order: word of mouth, Google (search + Maps), then social. That's why reviews come first in this routine — they power all three. Your Google Business Profile deserves its own hour: we wrote a full guide on it.
Track one number: "How did you hear about us?" Ask every new customer, tally it monthly, and double down on whatever's winning.
Want this done for you?
We set up these exact systems for businesses like yours. One call, honest scope, no pressure.