Content creationClaude

🔭 The competitor dashboard: AI reads your niche

Your competitors are publishing every week — what's working for them is free research. This workflow turns Claude into your niche analyst: a recurring review that reads your competitive landscape and tells you what to make next.

Step 1: Pick your watch list

Five accounts max: 2-3 direct competitors, 1-2 aspirational accounts in your niche (bigger, doing it well). More than five and you'll skip the routine.

Step 2: The monthly collection pass (20 min)

For each account, grab their last ~10 posts: topic, format, and rough engagement (likes/comments relative to their size). Screenshots or typed notes both work. Yes, this is manual — it's also 20 minutes and keeps you actually looking at your market.

Step 3: The analyst prompt

You are my competitive content analyst. My business: [what, for whom]. My current content: [pillars, formats]. Here's this month's competitor data: [paste]. Produce my dashboard: 1. WHAT'S WORKING IN MY NICHE — formats and topics over-performing across accounts, with evidence 2. THE GAP MAP — topics my audience clearly wants that nobody (including me) is covering well 3. THEIR BEST IDEA — the one thing worth adapting (adapting, not copying) and how I'd make it mine 4. IGNORE LIST — what looks shiny but doesn't fit my audience, and why 5. THREE MOVES — specific content I should make this month based on all of the above

Step 4: Track it over time

Keep every monthly dashboard in one doc. Quarterly, paste them all in: "What's trending across these three months — which formats are rising in my niche, which are dying, and what does that say about next quarter?" Trend-spotting is where this compounds.

Watch the line between inspired and copied. Adapt angles, formats, and topics. Never lift someone's script, design, or wording — your audience follows you for you, and creators notice clones fast.

Feed it forward: the "three moves" plug straight into your content engine as next month's core ideas.

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